This year, Razorfish built on the success of our #UseMeLeaveMe Tweeting Bikes (free bikes with their own personalities and twitter handles) to set up the first-ever digital campground at SXSW.
For five days and nights, the #UseMeLeaveMe campground was the hub for FREE activities and hospitality featuring live music, hackathons, iBeacon scavenger hunts, karaoke challenges and happy hours throughout SXSW Interactive 2014, plus included crowd-pleasing digital activations from our campground sponsors Adobe, MapMyFitness and Under Armour, Citi and Qualcomm.
And that’s not all. Again, we released our Tweeting Bikes into the wild in Austin – free and for the taking – and expanded our #UseMeLeaveMe concept with a competition to offer one of the coolest prizes in SXSW history: free housing. Leading up to SXSW, our “Buds for Beds” program put out the call in social media for anyone who was interested in staying for free – with their friends – in a fully furnished house on our digital campground. The competing teams activated their social networks to be selected to stay in this crash pad of coolness, and team #StayWinning became our first group to revolutionize the way we think about obtaining SXSW accommodations for years to come. If you’ve ever been to this festival, you know transportation is tough and rooms sell out quick.
The results? Over 6 million impressions of the #UseMeLeaveMe program and Razorfish across Twitter, with over 800 mentions of the bikes and beds programs.
The party’s over, but our Tweeting Bikes live on…
Social, Digital, Experiential, Live Events