Patrick McHugh

Creative Director Detroit, MI

Mashing up creativity, data and technology to create something new and solve a human need.

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As a writer and creative director, I’ve been in good company. Ronald McDonald. Mickey Mouse. Snap, Crackle, Pop. Mario Brothers. The Marlboro Man. And General Motors. From Buicks to burgers and bicycles that tweet, my work has been awarded and achieved hard-earned results. Over my 20-year career I’ve touched every industry and worked coast-to-coast with Leo Burnett, Y&R, McCann, Goodby, Silverstein & Partners, Razorfish and DigitasLBi. I’ve helped build and grow brands for some of the best. Now let’s tell your story.

Accolades for my Pure Michigan travel & tourism campaign:
• Best State Tourism Advertising, Television, Radio & Social Media Campaigns – Mercury Awards
• A place on the Forbes list of the 10 Best Travel Campaigns of all time
• ROI – Motivated 7.2 million trips to Michigan with visitors spending $2 billion at Michigan businesses and paid $138 in Michigan sales tax. In other words, the state made $4 for each dollar spent on Pure Michigan advertising.
• Michigan.org is the most popular state tourism web site in U.S.

Experience:
DigitasLBi
SVP, Group Creative Director • August 2015 - present
Clients: Buick, GMC, OnStar, DOW, Baskin-Robbins

Freelance Creative Director / Copywriter • September 2014 – August 2015
Clients: Shinola Detroit, Brainlab Medical Technologies, KSV, Select Design

RAZORFISH
Creative Director / Copywriter • October 2012 – August 2014
Clients: Car2Go, Motorola – A Google Company, Samsung Mobile USA, #UseMeLeaveMe social bike sharing program

Goodby, Silverstein & Partners
Senior Creative / Copywriter • September 2010 – October 2012
Clients: Chevrolet, Detroit Institute of Arts, Music Hall

McCann WorldGroup
VP, Associate Creative Director • March 2009 – September 2010
Clients: Pure Michigan, Nestle, General Motors, SAAB, ALDI Food Stores, Colonial Williamsburg, Sirius | XM Satellite Radio, Verizon

McCann WorldGroup and Y&R Team Detroit
Freelance Copywriter / Creative Director • June 2008 – March 2009
Clients: Pure Michigan, General Motors, ALDI Food Stores, Lincoln Mercury

Y&R Team Detroit
SVP, Creative Director • July 2007 – June 2008
Clients: Ford, Lincoln Mercury

McCann WorldGroup
VP, Associate Creative Director • November 2004 – July 2007
Clients: Pure Michigan, IHOP, Buick, General Motors, Washington Mutual Bank

Campbell-Ewald
VP, Copy Supervisor • August 2002 – November 2004
Client: Chevrolet

Leo Burnett USA
Associate Creative Director • June 1995 – November 2001
Clients: Nintendo, Coca-Cola, Disney, McDonald’s, Kellogg’s, Kraft, Philip Morris, PGA of America, Toys R Us

Foote, Cone & Belding
Copywriter • October 1994 – June 1995
Client: Coca-Cola

Michigan State University
B.A. in Journalism

Awards:
ADDYs
CADDYs
David Ogilvy Awards
D Show
EFFIEs
Fast Company INNOVATION BY DESIGN AWARDS
Mercury Awards

The One Show
One Show Interactive
SHORTY Awards
TOMORROW Awards
WEBBYs
And the coveted Golden Marble

Award Show Judging Honors:
ADDYs
EFFIEs