LIKE A PRO

Description

LIKE A PRO is the evolution of GMC’s long-time “We Are Professional Grade” positioning, which dates back to 2000. The campaign brings humanity and emotion to the brand known for engineering excellence by personifying what it means to be “professional grade.” Creative celebrates GMC vehicles and customers by showing people passionately living life to a higher standard.

Role

SVP, Group Creative Director

For

GMC

Type

Broadcast, Digital, Social, OLA brand campaign