Free beds. Free bikes. Free bashes. Because Interactive.
How can we not just do the typical stunt at South by Southwest, but actually solve the logistical problems everyone experiences at the festival?
To solve the lodging problem, we gave a house to the highest social-voted team. To solve the traffic problem, we created free tweeting bikes. And to solve the the access problem, we built a teched-out event space where everyone was invited.
We hosted over 3,000 guests, garnered 8.5 million social impressions, and earned $10 million in new business – totaling a 2,857% return on investment.
Razorfish + South by Southwest