Moto Match Booth at Fashion Week

Description

ADWEEK 2014 MEDIA PLAN OF THE YEAR

Motorola debuted its new fashionable smartphone by sponsoring four designers in Made Fashion Week (Hood by Air, Telfar, En Noir and Rochambeau). As part of the sponsorship, models walking those shows carried the new design-it-yourself Moto X down the runway. Several Fashion Week parties will also featured this Moto Match Photo Booth that uses “Color Thief” technology to recognize what you’re wearing and offer up a Moto X that matches your look.

For

Motorola, a Google company

Type

Digital Out of Home, Branded Content, Live Stream Events, Real-Time Marketing, Social Media