Case Study for Pure Michigan


PROBLEM: The forecast for the State of Michigan was cloudy.

SOLUTION: The answer was in our own backyard.

RESULTS & ACCOLADES for my Pure Michigan travel & tourism campaign:

• Best State Tourism Advertising, Television, Radio & Social Media Campaigns – Mercury Awards
• A place on the Forbes list of the 10 Best Travel Campaigns of all time
• ROI – Motivated 7.2 million trips to Michigan with visitors spending $2 billion at Michigan businesses and paid $138 in Michigan sales tax. In other words, the state made $4 for each dollar spent on Pure Michigan advertising.
• is the most popular state tourism web site in U.S.


Michigan Economic Development Corporation • Travel Michigan


TV, Radio, Print, Web, Social campaign